Microsoft Clarity

Microsoft Clarity is a free behavior analytics tool. After you add its tracking code, it records sessions, builds heatmaps, and flags patterns such as rage clicks, dead clicks and quick backs, where a visitor lands and leaves almost at once. A dashboard groups these signals so you can jump to the sessions behind them.

Stores often use it beside Google Analytics: analytics shows where people drop off, and Clarity shows what they were doing just before. Its Copilot feature writes plain summaries of sessions and dashboards, which helps when there are too many recordings to watch.

Because it is free, check its terms on data use and consent with your own counsel, especially if you sell in regions with strict privacy laws. Turn on masking for sensitive fields, and filter out internal traffic so your own team does not crowd the recordings.