Hotjar

Hotjar, now part of Contentsquare, is a common first behavior analytics tool for small and mid-size stores. It records anonymized visitor sessions, builds click, move and scroll heatmaps for any page, and adds short surveys or feedback buttons so shoppers can say what went wrong.

Ecommerce teams use it to spot problems that analytics numbers alone don't explain: a size chart nobody finds, a promo code box that sends people off to search for coupons, or a mobile menu that hides key categories. Its AI features summarize survey answers and help write questions.

Check consent and privacy settings first, since recordings capture what visitors do on the page. Make sure form fields with personal data are masked. Recordings are most useful when you watch them with a question in mind, such as why shoppers leave a given checkout step.