VWO

VWO started as a visual A/B testing tool and grew into a conversion suite. In one account you can run A/B, split URL and multivariate tests, watch session recordings, look at heatmaps, and ask visitors short on-page survey questions. Having research and testing side by side helps a team go from "shoppers stall here" to a test without moving data between tools.

Ecommerce teams use it to test product page layouts, shipping messages, navigation and checkout copy. Its AI features suggest test ideas and help write variation copy, which is handy for a first draft but still needs a person to decide what is worth testing.

Check which modules you need, since testing, insights and personalization are packaged separately. If your store runs on Shopify or another hosted platform, ask how the snippet loads, because a slow or flickering test page can hurt the very conversion rate you are measuring.